KraftPal Technologies have developed proprietary technologies for both corrugated cardboard pallets and production process. Pallet designs meet international logistics standards as for wooden pallets in regards to performance characteristics. An automated mass-production manufacturing process integrates all developed pallet designs. We provide technical and commercial solutions with internal assistance across the globe under the KraftPal turnkey license.

Message from CEO

From the early days of the company, we have created our purpose and our value proposition having in mind four pillars that really matters for our clients, our financial partners and our operational team. We wanted to elevate the KraftPal brand around Disruptive Products, Global acceptance, Sustainability, Innovative and Profitable Business Models, and we wanted to do it on a global scale. Today, we are proud of the path we have taken while keeping our values of ethics, accountability and responsibility towards our ecosystem together with a company culture built around the respect of each other and the trust of our working force.

And as the captain of the entreprise, we will keep our promises for years to come.

Sincerely Yours

Gregor Brajovic
CEO of KraftPal Ltd.

Corporate Mission

Serve the market with high-quality innovative renewable & recyclable pallet and packaging solutions, protecting employees, products and the environment.


Become the leader in pallet and packaging solutions, using only renewable and recyclable raw materials.


KraftPal® is a worldwide registered trademark.

Intellectual Property

  • Trademark (WIPO, OHIM)
  • Utility Models (OHIM)
  • Patents (WIPO)
  • Copyrights (machinery, products)
  • Blueprints (machinery)
  • Know-how

Leadership & Governance

Gregor Brajovic
Chief Executive Officer
As a fully qualified lawyer having practised professionally in Europe, USA, Africa and Asia, Gregor has acquired an in-depth knowledge of corporate set-ups in connection to Disruptive Technology Projects, International Corporate and Tax Laws. Gregor has equally acquired extensive experience in compliance, audits, strategic legal due-diligence and negotiations within the Investment Industry.
David Desy
Chief Operating Officer
Coming from professional sport, an extremely talented Project Manager Officer with exceptional skills at selling a company’s products and services, utilizing effective and innovative marketing methods and resources. Amicable and enthusiastic approach and excellent pitching clearly delineates why a customer should invest in our products. Accomplished at reaching assigned targets through variety of skills, such as relationship management, exceptional network of business contacts and clients, maintaining a detailed knowledge of the marketplace and always in search for new improvements.
Tomaz Velecic
Chief Technology Officer
In 2011, Tomaz joined KraftPal as an R&D Engineer for the company. In 2017, he got promoted to CTO of KraftPal. Tomaz pioneered and was one of the cornerstones in the rapid and successful development of the KraftPal project. In the early days, he focused on workflow improvements and the development of the product line. Additionally, Tomaz has proven his skills in computer science to overview KraftPal operations leading to the development of our custom-built corrugated pallets on the global scene, important improvement milestones.
Peter Frelih
Global Business Development Officer
Peter brings valuable experience in corporate business development and sales marketplace. His vast experience in development of corporate brand has helped his family companies, start-ups and well tenured companies to grow their brand both nationally and internationally. Focused on sustainable value creation and ROI helped him to develop very powerful business network, including establishment of international credibility in high level business requirements.

Senior Advisors

Colin J. Williams
Senior Advisor
Colin has held various board and executive positions during his illustrious career. Through acquisitions and the organic development of 80 companies (EBITDA rose from 11% to 17%) he built SCA Packaging from a €400 Million valuation into a €5 Billion company. Colin has managed companies in Eastern and Western Europe, USA and Asia. Recently Colin has chaired several multi-nationals, including Clondalkin, Treofan and Turkcell.

Other Advisors

Kristjan Molan (Forest Industry Expert)
Oscar Tapia Pereira (Registered Investor Advisor)
Ramon T. Chimelis (Market Analytics Expert)
Borut Bilac (Marketing Expert)

Board of Directors

Gregor Brajovic, Colin J. Williams, David Desy


21.12.2012 The Corrugated Pallet Project starts in Maribor, Slovenia
After initial traction on the US market with so-called “M” corrugated pallet under the company name PalletKraft, Mike Olvey and Gregor Brajovic seize the opportunity to start test phase of the market in the EU. The first challenge met was the inability of the M pallet to fit in the international supply chain due to lack of performance in several fields. Nevertheless, project continues in pursue to gather as much market insights as possible for validation if product need to stay in nis markets or it is possible to build it up towards mass market application/s.
01.02.2013 The first Pilot Production Unit in Slovenia, EU
The initial R&D Centre in Limbuš (industrial zone near Maribor), Slovenia, ending with the implementation of the first production unit on site. PalletKraft is now capable of constant enhancement of the product designs and production processes. PalletKraft engineering is now set for introductory R&D phase.
13.11.2013 Kuehne & Nagel signs a partnership with PalletKraft Slovenia
PalletKraft initiated its first commercial step in the Central European market and proudly signs a partnership with the known giant in logistics, Kuehne & Nagel. First pallets delivered will fly mostly to US market from Ljubljana Airport.
27.04.2015 PalletKraft Pilot plant in Belgium
Along with a strong head start on the Central European market, the first license was granted to PalletKraft Belgium enabling to produce up to 1.5 Million PK corrugated pallets on a fully automated production unit in Mechelen, Belgium. From this unit, pool of appx. 200 MIL EUR1 pallets market can be served.
25.09.2015 PalletKraft Belgium Startup of the Year 2015
10.01.2015 Mr. Colin J. Williams and James R. Keller becomes Senior Advisor for PalletKraft
On the verge of a successful start on the EU market, Mr. Colin Williams and James R. Keller agreed to join the PalletKraft team adding their well recognized international experience in the cardboard industry as well as their proven skills in global business development. Focus of the company stays within EU market but project development efforts will soon start also on US market.
20.02.2016 Global Brands test and use PalletKraft Corrugated Pallet
In the course of the initial development of the project in Slovenia (Central EU) and intense efforts on Western EU market, more than 200 global and known local companies from different industries have successfully tested and used the PalletKraft corrugated pallets.
15.1.2016 KraftPal Ltd enrolls PalletKraft brand
KraftPal Ltd becomes the mother company enrolling Palletkraft brand name. The new brand name KraftPal will be used for local units build in different markets bearing the naming of KraftPal and the country name of the establishment, i.e., KraftPal Austria, KraftPal Finland.
30.6.2016 KraftPal moves to a new R&D Center
The new Research & Development Centre is based in Ruše, Slovenia. The facility of 30.000 m2 offers the comfort needed for the next step of the company development situated in the middle of a picturesque environment ideal to welcome our international partners and clients as well as our devoted KraftPal team.
23.1.2017 The X-Pallet concept. A revolution in the pallet industry tested & approved by NEFAB
After months of research in the KraftPal R&D center, the X-Pallet concept was born. A total game-changer for the corrugated cardboard pallet industry as the X-Pallet meets international logistics regulations as for wooden pallets in the supply chain such as open edge racking, chain conveyors and heavy load transportation. The X-Pallet concept is patented globally (WIPO) after being tested and approved into the NEFAB certification center in the Netherlands. The entire standard and customized KraftPal’s pallets are built around the X concept.
15.4.2017 The AF-1 pallet. A unique Airfreight pallet developed with DHL
In collaboration with DHL, we have developed a revolutionary Airfreight pallet for ULD 7 platforms in compliance with the most stringent criteria of the Airfreight industries. The AF-1 pallet is fully integrated into our automated mass-production line.
27.7.2017 The Display Pallet. From production sites directly to retail stores
If there is one pallet to be staged as a new-to-world pallet in our product line, it is the Display Pallet. The idea behind the concept is to replace the bottom of shelves in retail stores or replace TRDU pallets. After production, stocked products in boxes can be transported directly to retail stores avoiding changes of pallets or handy make-up at the bottom of pallets for fashion reasons. This fit-in solution is cost-effective while giving undeniable marketing upside.
1.9.2017 KraftPal promotes Tomaz Velecic and David Desy as CTO and COO
The company has decided to upgrade its executive management team due to its international expansion and welcome David Desy has a part of the organization as the Chief Operational Officer. Following this announcement, Tomaz Velecic accepts the role of Chief Technical Officer as he has been a key asset from the early stage of the project, he will supervise the entire technical department in the R&D process.
22.6.2018 KraftPal’s pilot plant to relocate in Graz, Austria
KraftPal management has come to terms with private investors to locate the next local production unit in Graz, Austria. This decision was backed by months of research on the market. The Palletonator 3003X (Fully Automated mass-production line) upgrades will be held in the facility of SMM d.o.o, the official KraftPal manufacturing partner in Maribor, Slovenia.
23.2.2019 The KraftPal Austria Project
KraftPal Austria is located in the industrial zone of St Margarethen at Raab at 20 mins north of Graz. The well-designed facility offers a comfortable 2000 m2 for offices, production, and storage space to serve our local and cross-border clients the best way possible.
12.4.2019 The KraftPal Finland Project
We are proud to announce that we have started the collaboration with Martin Wichmann and Jarmo Palukka to establish a production unit in Helsinki, Finland.